Vol. 9 No. 2 (2024)

Cover JBSSR

Published: 2024-12-20

Editorial

Social Media Marketing as a Catalyst of Digital Transformation of Business Operations

Arhan Sthapit, Rashesh Vaidya
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Articles

Motivators and Hygiene Factors Affecting Academics in Nepalese Higher Education Institutions: Applying Herzberg’s Two-Factor Theory

Binod Ghimire, Rewan Kumar Dahal, Dipendra Karki, Surendra Prasad Joshi

1 - 16
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The Influence of Corporate Social Responsibility on Brand Loyalty Among FMCG Consumers in the Kathmandu Valley

Simran Adhikari, Anamol Sapkota

17-34
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The Influence of Risk Propensity and Psychological Factors on Investment Decisions

Prakash Sitaula, Pravat Uprety

35-58
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Balancing Study and Work-Life in the United States: A Case Study of Nepalese Students

Nirsula Vaidya, Rikesh Shrestha, Bhawana Thapa

59-67
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Analysing the Key Causes of Road Accidents in Bangladesh

Keya Rani Das, Bishnu Kumar Adhikary, Linnet Riya Barman, Fatima Khatun, Preetilata Burman

69-82
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The Impact of Organisational Culture on Innovation in Nepalese Star Hotels: The Mediating Effect of Strategic Leadership

Dhruba Prasad Subedi, Dilli Ram Bhandari

83-98
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Antecedents of Green Purchasing Behaviour and Selection Criteria among Generation Y and Z Consumers

Dipesh Aryal, Govinda Tamang

99-118
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Assessing Critical Thinking Dispositions of Undergraduate Business Students in Nepal

Gaurav Ojha

119-137
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Evaluating E-Learning Acceptance in Nepal: A Case Study of a Tribhuvan University Affiliated College

Bibhor Baral, Henrik Hansson , Ulf Larsson

139-156
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The Impact of Online Consumer Reviews on Purchase Intentions: A Study of Cosmetic Product Buyers on E-Commerce Platforms in Nepal

Pooja Pudasaini, Jeetendra Dangol

157-175
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