The Influence of Risk Propensity and Psychological Factors on Investment Decisions

Authors

  • Prakash Sitaula Ace Institute of Management
  • Pravat Uprety Tribhuvan University

DOI:

https://doi.org/10.3126/jbssr.v9i2.72408

Keywords:

behavioural finance, investment decision, loss aversion, overconfidence, risk factors

Abstract

This study focuses on risk propensity and psychological factors influencing investment decisions among individuals in the Nepal Stock Exchange (NEPSE) in Kathmandu, Nepal. It focuses on risk perception, risk tolerance, overconfidence, and loss aversion, drawing on prospect theory and cognitive bias. Utilizing an explanatory research design, data was collected from 278 respondents through structured questionnaires. A quantitative analysis was conducted using both descriptive and inferential statistics, with the PLS-SEM method employed to derive the results. Both risk propensity and psychological factors significantly affect all investment-related decisions, with overconfidence being the most influential. However, it is important to note that the study is limited to investors in Kathmandu who are trading on NEPSE, and the cross-sectional nature of the data may restrict how applicable these findings are to other settings. The study emphasises the need for stakeholders in Nepal’s financial sector to consider these factors when forming financial regulations and investor protection initiatives.

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Author Biographies

Prakash Sitaula, Ace Institute of Management

Mr. Prakash Sitaula is an MBA graduate from the Ace Institute of Management, Pokhara University, Nepal. He can be reached at: prakashcfc7@gmail.com

Pravat Uprety, Tribhuvan University

Mr. Pravat Uprety is an Assistant Professor at the Central Department of Statistics, Tribhuvan University. He can be reached at: pravatup@gmail.com

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Published

2024-12-20

How to Cite

Sitaula, P., & Uprety, P. (2024). The Influence of Risk Propensity and Psychological Factors on Investment Decisions. Journal of Business and Social Sciences Research, 9(2), 35–58. https://doi.org/10.3126/jbssr.v9i2.72408

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Articles