Vol. 7 No. 1 (2024)

Cover NPJBE

Published: 2024-09-25

Research Article

Exploring Entrepreneurial Success Factors in Nepal

A. K. Mishra

1-20
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Factors Influencing Attitude towards Adaptation of AI among Business Students

Sanjeevani Bati, Ngima Sangmo Rokaya, Nyima Choezom Sherpa, Rishi Gupta

21-32
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Effect of Loyalty, Awareness, Social Media Platforms, and Social Influencers on the Growth of the Fashion Industry in Nepal

Selina Maharjan, Sujal Tamrakar, Tenzing Gurung, Sushant Shrestha

33-44
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Risk and Return Analysis of Stocks of Nepalese Commercial Banks

Frijya Prasai, Ayushma Guragain, Sahishnu Shrestha, Sriju Singh

45-62
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Impact of Behavioral Biases Observed on Investors’ Performance in The Nepalese Stock Market

Sushrabya Aryal, Kundan Shrestha, Jyotirmaya Pradhan, Grisha Prajapati, Ayush Basnet

63-72
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The Effect of Social Media Influencer on Brand Switching Behavior of Millennial and Generation Z

Sirjana Singh, Shrija Bajracharya, Samragyee Rijal, Srista Shrestha, Shivanth Singh

73–82
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The Evolving Influence of Artificial Intelligence on Customer Engagement Dynamics

Saramsha Niraula, Manii Bhadra Lama, Ketan Goel, Alina Shrestha

83–92
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Women’s Entrepreneurial Intentions: A Case From Madhesh Based On Skill

Shila Mishra, Shukra Raj Adhikari, Soni Karki

93–107
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Effects and Remedies of Construction Claims in Hydropower Projects: Case Studies of Selected Medium-Scale Hydropower Projects in Nepal

Suraj Tamang, Gyanendra Prasad Kayastha, Prabesh Adhikari

109–118
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Determinants of International Trade: Nepalese Perspectives

Bibhu Prasad Aryal

119–133
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Enhancing Customer Engagement through Marketing 5.0: An Empirical Analysis

Santhosh Kumar K

135–144
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