Service Robots Acceptance among Customers of Insurance Companies: An Application of Service Robot Acceptance Model

Authors

  • Rajak Bishowkarma Pokhara University
  • Laxman Pokhrel Pokhara University

DOI:

https://doi.org/10.3126/jbssr.v9i1.67985

Keywords:

perceived ease of use, perceived humanness, perceived social presence, perceived usefulness, service robot acceptance model

Abstract

Drawing from the Service Robot Acceptance Model (sRAM), this paper investigates the acceptance of service robots among customers of Nepalese insurance companies. Using a cross-sectional survey design, data were collected from 243 customers of insurance companies through purposive sampling. Hypotheses were tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). This paper found that Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Subjective Social Norms (SSN), and Perceived Social Interactivity (PSI) significantly influence Customer Acceptance of Service Robots (CASR). Additionally, PEOU significantly influences PU, and SSN significantly influences PU. However, Perceived Humanness (PH), Perceived Social Presence (PSN), Rapport (RAP), and Trust (TR) do not significantly influence CASR. This paper provides a significant evidencebased framework for developers and managers to prioritise the functional aspects, social presence, and social interactivity of service robots in the Nepalese insurance companies. This paper is one of the pioneering studies to explain service robot acceptance among customers of insurance companies by applying the sRAM in the Nepalese context.

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Author Biographies

Rajak Bishowkarma, Pokhara University

Mr. Bishwokarama is an MBA Graduate of SAIM College, Pokhara University, Nepal. His email ID is rajakbishowkarma7@gmail.com.

Laxman Pokhrel, Pokhara University

Mr. Pokheral, M.Phil., is the research co-ordinator at SAIM College, Pokhara University. His email ID is Laxman.pokhrel@saim.edu.np

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Published

2024-07-22

How to Cite

Bishowkarma, R., & Pokhrel, L. (2024). Service Robots Acceptance among Customers of Insurance Companies: An Application of Service Robot Acceptance Model. Journal of Business and Social Sciences Research, 9(1), 17–34. https://doi.org/10.3126/jbssr.v9i1.67985

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Section

Articles