SINGH , Suvala; LAWAJU, Purnima; PAUDEL, Udaya Raj; POUDEL, Devi Kumari. Impact of Perceived Experiential Advertising on Consumer Behavior in Nepal: Evidence from S-O-R Theory. Quest Journal of Management and Social Sciences, [S. l.], v. 6, n. 2, p. 459–476, 2024. DOI: 10.3126/qjmss.v6i2.69113. Disponível em: https://nepjol.info./index.php/qjmss/article/view/69113. Acesso em: 27 apr. 2025.