A, Priya; ARUNPRAKASH, A.; KULOTHUNGAN, Vidhya; RADHA, P. The Role of Artificial Intelligence in Revolutionizing Customer-Centric Marketing Strategies: A Data-Driven Approach. NPRC Journal of Multidisciplinary Research, [S. l.], v. 2, n. 1, p. 163–175, 2025. DOI: 10.3126/nprcjmr.v2i1.74691. Disponível em: https://nepjol.info./index.php/nprcjmr/article/view/74691. Acesso em: 31 jan. 2025.