[1]
A, P. et al. 2025. The Role of Artificial Intelligence in Revolutionizing Customer-Centric Marketing Strategies: A Data-Driven Approach. NPRC Journal of Multidisciplinary Research. 2, 1 (Jan. 2025), 163–175. DOI:https://doi.org/10.3126/nprcjmr.v2i1.74691.