Singh S, Bajracharya S, Rijal S, Shrestha S, Singh S. The Effect of Social Media Influencer on Brand Switching Behavior of Millennial and Generation Z. New Perspective [Internet]. 2024 Sep. 25 [cited 2024 Nov. 21];7(1):73–82. Available from: https://nepjol.info./index.php/npjbe/article/view/70056