SINGH, S.; BAJRACHARYA, S.; RIJAL, S.; SHRESTHA, S.; SINGH, S. The Effect of Social Media Influencer on Brand Switching Behavior of Millennial and Generation Z. New Perspective: Journal of Business and Economics, [S. l.], v. 7, n. 1, p. 73–82, 2024. DOI: 10.3126/npjbe.v7i1.70056. Disponível em: https://nepjol.info./index.php/npjbe/article/view/70056. Acesso em: 3 dec. 2024.