Shrestha, A., Karki, A., Bhushan, M., Joshi, S. and Gurung, S. 2023. Effects of Social Media Marketing on Consumer Buying Behavior. New Perspective: Journal of Business and Economics. 6, 1 (Sep. 2023), 74–82. DOI:https://doi.org/10.3126/npjbe.v6i1.58916.