SHRESTHA, Bandana; SHRESTHA, Binod Krishna. Comparative Impact of Traditional and Modern Promotion on Brand Equity Dimensions. Nepalese Journal of Management and Technology, [S. l.], v. 2, n. 2, p. 54–69, 2024. DOI: 10.3126/njmt.v2i2.68726. Disponível em: https://nepjol.info./index.php/njmt/article/view/68726. Acesso em: 27 apr. 2025.