Effects of Website Attributes on Customer Satisfaction in Nepalese E-Tailing Business

Authors

  • Dibas Gaudel MBA Student, Global College International, Mid-Baneshwor, Nepal
  • Ousanee Sawagvudcharee Faculty, School of Management, Shinawatra University, Thailand

Keywords:

Website Attributes, Website Security, Website Response, Customer Satisfaction, E-Tailing

Abstract

The study aims to investigate the effects of website attributes factor on customer satisfaction in e-tailing business of Nepal. The study identified that the website attributed to motivate e-consumers to shop online. The study argues that website security and website response has positive significant effect on customer satisfaction in Nepalese e-tailing business whereas there is no significant effect between the website structure, website personalization and website adequacy with customer satisfaction in Nepalese e-tailing business.

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Published

2019-01-31

How to Cite

Gaudel, D., & Sawagvudcharee, O. (2019). Effects of Website Attributes on Customer Satisfaction in Nepalese E-Tailing Business. Nepalese Journal of Management Science and Research, 2(1), 11–20. Retrieved from https://nepjol.info./index.php/njmsr/article/view/36850

Issue

Vol. 2 No. 1 (2019)

Section

Original Articles

License

This license enables reusers to copy and distribute the material in any medium or format in unadapted form only, for noncommercial purposes only, and only so long as attribution is given to the creator.