Relationship between Employees’ Perceptions of External CSR and Organizational Identity

Authors

  • Sita Bista Dr. K.N. Modi University, Newai, Rajasthan, India

DOI:

https://doi.org/10.3126/njmr.v5i3.48826

Keywords:

Employees' Perception, External CSR, Organizational Identity

Abstract

The purpose of this study was to evaluate correlation between external corporate social responsibility (external CSR for community, environment and customers) and organizational identity. The data were collected from 288 respondents (employees) from five commercial banks of Nepal through cross sectional survey questionnaires. The results show that there is significant and positive correlation between external CSR and organizational identity.

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Author Biography

Sita Bista, Dr. K.N. Modi University, Newai, Rajasthan, India

PhD Scholar

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Published

2022-10-10

How to Cite

Bista, S. (2022). Relationship between Employees’ Perceptions of External CSR and Organizational Identity. Nepal Journal of Multidisciplinary Research, 5(3), 108–118. https://doi.org/10.3126/njmr.v5i3.48826

Issue

Vol. 5 No. 3 (2022): Special Issue - Conference Proceedings of ICMDS-2022

Section

Articles

License

Copyright (c) 2022 Sita Bista

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.