Consumer Intention in Using Mobile Banking Services: Using Extended TAM Model

Authors

  • Rishi Kanta Parajuli Madhyabindu Multiple Campus, Kawasoti, Nepal

DOI:

https://doi.org/10.3126/madhyabindu.v8i1.56908

Keywords:

Behavioral Intention, Mobile banking, Perceived Usefulness, Perceived Ease of Use, Technology Acceptance Model

Abstract

Nepalese banks are using modern technologies to prompt their services and enlarging customer satisfaction. Realizing this fact, this study aims to identify different factors impacting on behavioral intention to use mobile banking. Extended Technology Acceptance Model was used to extract constructs and validate the findings. This study is based on descriptive analytical research design. A survey of 200 banking customers was done in Kawasoti Municipality, Nepal. Structured questionnaire was used to collect primary data and collected data was analyzed using IBM SPSS 20 version. It was found that perceived ease of use, perceived usefulness, trust and facilitating condition statistically affect behavioral intention to use mobile banking. The result of this study facilitates mobile banking providers for advancing different strategies that help for expanding the usage rate of mobile banking by current users and converting non users in to users.

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Published

2023-07-25

How to Cite

Parajuli, R. K. (2023). Consumer Intention in Using Mobile Banking Services: Using Extended TAM Model. Madhyabindu Journal, 8(1), 51–69. https://doi.org/10.3126/madhyabindu.v8i1.56908

Issue

Vol. 8 No. 1 (2023)

Section

Articles

License

© Madhyabindu Journal

The work is simultaneously licensed under a policy and procedure of Madhyabindu Journal, which permits others to distribute the work with an acknowledgement of the work's authorship and initial publication in this journal. With an acknowledgement of its original publication in this journal, authors can enter into separate, extra contractual arrangements for the non-exclusive dissemination of the journal's published version of the work (e.g., posting it to an institutional repository or publishing it in a book).