RANA, Sabina. Effect of Traditional and Modern Integrated Marketing Communication on Brand Equity. The Lumbini Journal of Business and Economics, [S. l.], v. 12, n. 2, p. 259–274, 2025. DOI: 10.3126/ljbe.v12i2.77440. Disponível em: https://nepjol.info./index.php/ljbe/article/view/77440. Acesso em: 26 apr. 2025.