Karanjit, S., Agrawal, P. and Tamang, S. 2024. Impact of Branding on Consumer Behaviour at Himalayan Java Coffee Shops in Kathmandu Valley. Journal of Business and Social Sciences Research. 9, 1 (Jul. 2024), 133–154. DOI:https://doi.org/10.3126/jbssr.v9i1.67995.