An In-depth Examination of Cultural Diversity and its Impact on Service Quality in the Hospitality Industry of Nepal

Authors

  • Chhayan Kunwar Atharva Business College, Kathmandu, Nepal
  • Pankaj Kumar Tiwari Arrow Pharmaceuticals Pvt. Ltd., Nepal
  • Kalpana Khadka Nepal Philosophical Research Center, Kathmandu Nepal https://orcid.org/0009-0007-8063-2727

DOI:

https://doi.org/10.3126/ija.v2i1.63633

Keywords:

Demographic Traits, Hospitality management, Representative Sample

Abstract

The study investigated the effects of cultural diversity on organizational performance and consumer satisfaction in the hospitality sector, which was noted for its multicultural staff and customer base. A standardized questionnaire was given to a representative sample of workers in the hotel sector to measure demographic traits, attitudes toward cultural diversity, perceptions of inclusion, and the effects of diversity on business performance and customer happiness. Statistical analysis was conducted on the quantifiable data to identify trends, correlations, and the overall impact of cultural diversity on various aspects of hospitality management. The study's findings contributed to the existing knowledge on cultural diversity in the hospitality sector, providing insights into strategies and methods that enhance industry efficiency and customer satisfaction. The study emphasized the importance of cultivating a welcoming and inclusive company culture that values diversity, promotes cultural awareness, and harnesses the unique skills and perspectives of employees from diverse backgrounds.

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Author Biographies

Chhayan Kunwar, Atharva Business College, Kathmandu, Nepal

7th Semester, BHM

Pankaj Kumar Tiwari, Arrow Pharmaceuticals Pvt. Ltd., Nepal

Managing Director

Kalpana Khadka, Nepal Philosophical Research Center, Kathmandu Nepal

Researcher

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Published

2024-03-12

How to Cite

Kunwar, C., Tiwari, P. K., & Khadka, K. (2024). An In-depth Examination of Cultural Diversity and its Impact on Service Quality in the Hospitality Industry of Nepal. International Journal of Atharva, 2(1), 98–109. https://doi.org/10.3126/ija.v2i1.63633

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Section

Articles