SHARMA, S.; BASYAL, D. K.; LAWAJU, P.; THAKUR, A.; BHANDARI, A.; PAUDEL, U. R. Exploring Emotional Triggers in Advertising: A Study of Consumer Buying Behavior in Kathmandu Valley. Interdisciplinary Journal of Innovation in Nepalese Academia, [S. l.], v. 3, n. 1, p. 78–104, 2024. DOI: 10.3126/idjina.v3i1.70280. Disponível em: https://nepjol.info./index.php/idjina/article/view/70280. Acesso em: 23 nov. 2024.