Advertising and Its Effects on Consumer Behaviour in Kathmandu Valley

Authors

  • Rajeswor Neupane Nepal Commerce Campus, Faculty of Management, T.U., Nepal

DOI:

https://doi.org/10.3126/nccj.v4i1.24749

Keywords:

Advertisement, Consumer behavior, Television, Newspaper/Magazine

Abstract

Nowadays, advertisement is considered as one of the most message medium to influence buying habit of the consumer. This study aims to answer the questions that whether the demographic background of ultimate consumeri.e. Age, gender, education and occupation has a varying effect on the media preference due to advertisements. The sample of 115 questionnaires we redistributed and out of these 110 responses recorded and compared. The result indicated that respondents like preferred TV advertisements have been found more popular as compared to Radio, Print and other media.

Downloads

Download data is not yet available.
Abstract
2079
pdf
23048

Author Biography

Rajeswor Neupane, Nepal Commerce Campus, Faculty of Management, T.U., Nepal

Associate Professor

Cover NCCJ

Downloads

Published

2019-07-05

How to Cite

Neupane, R. (2019). Advertising and Its Effects on Consumer Behaviour in Kathmandu Valley. NCC Journal, 4(1), 157–162. https://doi.org/10.3126/nccj.v4i1.24749

Issue

Vol. 4 No. 1 (2019)

Section

Articles

License

© Nepal Commerce Campus, Tribhuvan University

CC BY-NC: This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.