Determinants of New Consumer Product Success or Failure in Nepal

Authors

  • Bed Nath Sharma Pokhara University

DOI:

https://doi.org/10.3126/jnbs.v3i1.483

Keywords:

new product development, consumer product

Abstract

This study is concerned to know the determinants of new product success or failure in Nepalese market. New product success or failure is measured financially. The main determinants of new product success are: product features, price, quality promotion, market information, service to customers, wide distribution channel etc. Most of the new products are sick or partially successful due to lower quality, high competition, improper pricing, weak promotional efforts, ineffective advertisement media, irregular supply of goods, financial inadequacy, insufficient market research, less beneficial to the users etc. Few new products are successful which is indicated by market growth, competitive position maintained, profitability etc.

Journal of Nepalese Business Studies 2006/III/1 pp. 70-77

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Author Biography

Bed Nath Sharma, Pokhara University

Reader Faculty of Management Prithivi Narayan Campus T. U., Pokhara

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Published

2007-03-27

How to Cite

Sharma, B. N. (2007). Determinants of New Consumer Product Success or Failure in Nepal. Journal of Nepalese Business Studies, 3(1), 70–77. https://doi.org/10.3126/jnbs.v3i1.483

Issue

Vol. 3 No. 1 (2006)

Section

Articles

License

This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.