Behaviour Modification: An Efficacious Tool of Shaping Individual Behaviour Productive and Supportive to Organizational Goal Attainment

Authors

  • Surendra Bahadur Bharijoo Faculty of Management

DOI:

https://doi.org/10.3126/jnbs.v5i1.2082

Keywords:

Behaviour, modification, individual, Organization, Goal attainment

Abstract

This article intends to shed light on the basic concept of Behaviour Modification which is drawing attention increasingly of managers and practioners in shaping behavior of people with whom they are dealing constantly in the organization. Researches and studies revealed that Behaviour Modification can be an efficacious tool in modeling individual behaviours if it is appropriately used with caution. As such, it is also attempted to present here the basic steps and guidelines for its application. In addition to these, the article attempts to point out experiences and limitations of application of Behavioural Modification as explained by its researchers.

Key words: Behaviour, modification, individual, organization, goal attainment.

The Journal of Nepalese Business Studies Vol. V, No. 1, 2008, December Page: 50-61

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Author Biography

Surendra Bahadur Bharijoo, Faculty of Management

Professor, Prithivi Narayan Campus Faculty of Management Tribhuvan University Pokhara, Nepal

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Published

2009-07-26

How to Cite

Bharijoo, S. B. (2009). Behaviour Modification: An Efficacious Tool of Shaping Individual Behaviour Productive and Supportive to Organizational Goal Attainment. Journal of Nepalese Business Studies, 5(1), 50–61. https://doi.org/10.3126/jnbs.v5i1.2082

Issue

Vol. 5 No. 1 (2008)

Section

Articles

License

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