ABDUL LATIF, Rozita; RAMLI, Norlina; MOHAMED ALAUDDIN, Aishah Nadirah. Relationship Between Word of Mouth (WOM) Communication and Brand Equity of Sport Products Among Consumers in Kuantan, Pahang. International Journal of Social Sciences and Management, [S. l.], v. 6, n. 2, p. 28–34, 2019. DOI: 10.3126/ijssm.v6i2.23545. Disponível em: https://nepjol.info./index.php/IJSSM/article/view/23545. Acesso em: 16 feb. 2025.